Post by account_disabled on Nov 30, 2023 4:01:14 GMT
For years, marketers and advertisers have depended upon audience targeting data to know where and in front of whom to run their ad creative. But the recent shift away from invasive data-mining practices — the result of new and necessary privacy regulations put in place by GDPR, CCPA, and Apple’s iOS14 — have left marketing teams scrambling.
As more and more users opt-out of tracking, audience targeting data becomes less and less reliable. Market-leading brands have shifted their focus to something within their control that can still have an enormous impact on conversion: the performance of their ad creative. And while A/B testing has been the standard for measuring the conversion power of ads, these innovative marketers are now seeking ways to go beyond traditional means by building and multivariate testing ad creative at scale.
Marpipe Solution Overview Marpipe enables creative teams and marketers to build hundreds of ad variations in minutes, automatically deploy static image and video creative to their Buy Bulk SMS Service audiences for testing, and get performance insights broken down by individual creative element — headline, image, background color, etc.
With Marpipe, brands and agencies can: Greatly increase the number of unique ad creatives for testing, which greatly increases the odds of finding high-performers Remove bias from the creative process by backing design decisions with conversion data Get smarter about which ads and creative elements are working and why so they can make faster decisions about which ad creative to scale and which to turn off Build better ads in less than half the time — 66% faster on average
