Post by account_disabled on Nov 30, 2023 4:00:30 GMT
Traditionally, creative teams have the bandwidth to concept and design two to three ads for testing. Marpipe saves them time, enabling tens or hundreds of ads to be designed at once. This is done by combining every possible combination of creative elements supplied by the creative team. Ad variations add up very quickly this way.
For example, five headlines, three images, and two background colors become 30 ads (5x3x2) with the click of a button. This process not only increases the number of unique ad creative for testing, but also sets up marketing Country Email List teams to run a multivariate test on the Marpipe platform — pitting all ad variations against each other while controlling all possible creative variables.
Automatically build all possible ad combinations with Marpipe. Automatically build all possible ad combinations Automated, Controlled Test Setup Once all ad variations have been automatically Country Email List generated, Marpipe then automates multivariate testing. Multivariate testing measures the performance of every possible combination of variables. In Marpipe’s case, variables are the creative elements within each ad — copy, images, calls to action, and more.
Every ad is placed into its own ad set and the testing budget is equally distributed between them as to control yet another variable that could skew the results. Tests can run for either seven or 14 days, depending on a customer’s budget and goals. And the ad variations run in front of the customer’s existing audience or audiences, resulting in more meaningful insights.
